Music on Hold
Silence on hold sends the wrong message — that caller experience isn't a priority. It's an impression that undermines everything else you've worked to build. Professional on-hold content turns wait time into brand time and keeps callers engaged until you're ready for them.
Engage Callers While They Wait
Every call on hold is an opportunity to inform, engage, and convert. Our music on hold services combine professionally licensed music with custom messaging to keep callers informed about your services, promotions, and company values.
Seamlessly integrates with your VoIP system to provide a polished, professional experience for every caller.
How It Works
Music on hold is delivered via an audio interface connected to your phone system. When a caller is placed on hold, the system plays your chosen content — licensed background music, professionally recorded voice messaging, or a combination of both.
With cloud-based VoIP systems, on-hold content is hosted centrally and delivered over your internet connection. Updates are straightforward — we can swap seasonal messaging without any hardware changes. Audio is produced to broadcast quality using professional voice-over artists.
The Business Case for Professional On-Hold Content
Callers who hear silence while on hold are significantly more likely to hang up within 60 seconds. Callers who hear music and relevant information wait longer — and arrive at the conversation better informed about your services.
There is also a brand dimension. If your marketing and sales effort has positioned your business as professional and reliable, your telephony experience should reinforce that. Silence, or worse, a radio station playing adverts from your competitors, actively undermines the impression you have worked to create.
Licensing, Compliance, and Updates
Using commercially released music without a licence is a legal risk for any business. We handle PRS for Music and PPL licensing as part of the service, so you are never exposed. All tracks in our library are cleared for business telephone use.
Scripts are written in direct consultation with you. Typical turnaround from brief to live audio is five to seven working days. Once live, updates are simple — most clients refresh messaging quarterly.
Benefits
Turn hold time into a valuable touchpoint.
Reduce Call Abandonment
Engaged callers are less likely to hang up while waiting
Promote Services
Inform callers about new offerings, promotions, and capabilities
Professional Image
Polished audio experience reinforces your brand quality
Licensed Music
Fully licensed tracks ensure legal compliance
Custom Messaging
Tailored scripts and professional voice talent
Easy Updates
Update messages seasonally or for special promotions
Frequently Asked Questions
What Our Customers Say
“From the initial meeting with Jay to the present day, River Technologies have been there every step of the way. They pride themselves on tailoring the best package to your business.”
Susan
Lancashire Business
“Easy and thorough transition from our previous telecommunications company. We would definitely recommend using River Technologies — customer service and site engineers very knowledgeable and helpful.”
ABS Brymar Floors
Lancashire Business
“River Tech are first class — moved all our comms over to them a couple of years ago. No hard sell at all. They just make the whole process easy.”
Glenn
Lancashire Business
Enhance Your Caller Experience
Turn hold time into an opportunity. Let us create professional on-hold messaging for your business.